By Lynsey Eaton | Photography by SUKILYNN
I have this theory about “IT” pieces (i.e., those fashion items that become so popular you see in every street style photo ever from season to season): they are more hype than anything else.
Before you present your argument to the contrary, let me explain.
Take the Isabel Marant wedge sneakers. When I first saw them, I hated them. Seriously, I hated them. But the more I saw them on the feet of well-heeled editors, the more I started to question myself. Maybe these were good and I just didn’t “get it.” Fast forward three months and I found myself stalking websites, getting on wait-lists and scrounging together every penny I had ever made in order to get myself a pair. I finally did, and after being elated and wearing them everywhere for a week (OK, maybe a month), I tired of them. The more I saw them places the less I wanted them. The same popularity that had changed my opinion on the sneaks had now dated them.
So I stopped wearing them. They are still in my closet because I can’t bare to rid of them (how epic is that Halloween costume going to be in 20 years!), but I haven’t worn them since the month I bought them.
Because that’s the deal with “IT” pieces. Just like a song that gets too much airtime, even if you loved them in the beginning, they’re destined to become overplayed. And good luck wearing one a year, much less five years, after its heyday.
So I developed a policy of not buying over-photographed, hyped-up pieces, no matter how much I love them, because they come with a time stamp. A time stamp and their own Instagram hashtag.
And the mandate has served me pretty well thus far. All of the things I’ve purchased have been quality items I loved because I loved, not because I was manipulated into lusting after them. None of them have faded into the background, all have retained their novelty.
But then I saw this Ellery top on sale for 75% off during the Moda Operandi sale and I broke my own rule. Despite the fact that I have seen more photos of it on street style blogs than on shopping sites, I caved. Because what’s the policy on well-photographed pieces that you loved from day one marked down from “never in my life” to affordable?
I’m testing that one out as we speak.