By Tomboy KC | Photography by Alyssa Greenberg
A model, turned mom, turned children’s designer, Daria Einhorn has managed to achieve a life full of experience, all while taking care of a loving family–a life many women would kill for. Who better to design hand-made garments for children made with love than a woman filled with it? Not to mention, a woman whose personal style is the definition of enviable.
TKC: How did you get your start in the fashion industry?
DE: About 11 years ago my friend convinced me to try out a modeling competition in Moscow. I did, didn’t win anything except I met an international agent that got me going to Paris, New York, Milan, etc.
TKC: How did you make the move from model to childrens-wear designer?
DE: I quit modeling, got a business degree and got married. My first venture was a spa/salon for children, then had my own kids and they inspired me to make clothes for children. As you can see, I always wanted to be surrounded by children, they are the coolest and silliest, smartest and illogical creatures for sure.
TKC: Tell us a little bit about the inspiration for DISA NYC?
DE: DISA NYC is a children’s clothing brand based on timeless, unique and delicately crafted garments. We make everything (designs, patterns, prints, tags, etc.) by hand in-house, which makes it a little extra special.
TKC: We know this is a bit like asking you to pick a favorite child, but do you have a favorite piece this season?
DE: It’s definitely hard to pick, but I’d go with our “Sammy” coat – cyan subtle herringbone cotton/linen blend on top and gorgeous Japanese “berry” double gauze lining. Totally want it in my size!
TKC: You unabashedly call yourself a mom first and foremost. How do you maintain healthy habits while taking care of a family?
DE: We eat healthy as a family and love spending time outside: taking bike rides in Prospect Park, trying something new at Smorgasbord or just walking our crazy pups. Since the kids are in school now, I have time for myself to exercise and that really gives me clarity and energy to chase after the kids.
TKC: You were born in Moscow and now live in New York City. What are the differences in the approach to fashion in the two places?
DE: I haven’t been back to Moscow in a few years, but Russian ladies really like to look and feel good through their style and makeup, and they do!! Aside from fashion week, I think people in NYC are more chilled out in terms of style and just want to be comfortable.
TKC: If you had a motto, what would it be and why?
DE: Cheesy one: YOLO. Looking at my kids, they definitely live their lives to the fullest so I’m just trying to keep up with them and enjoy every moment because nothing will ever happen again.
TKC: Name one beauty product you couldn’t live without.
DE: Right now it’s 100% Pure Organic Aqua Boost. Feels so good to spray it after a long and sweaty gym session.
TKC: Coffee or tea?
DE: Coffee. But I do love tea!
TKC: Mascara or lipstick?
DE: Mascara. Eyes are windows to the soul and all:)
TKC: If you could collaborate with one artist or designer, who would it be?
DE: Isabel Marant. Mini versions of her outfits would be killer!!
TKC: Is there one moment that stands out where you felt like you finally “made it”?
DE: I’ve got some great press but my Vogue.com interview was a special moment for me.
TKC: What advice would you give to 22 year old Daria?
DE: Study hard, don’t be afraid to make mistakes. And also sleep as late as you can!