The Case for Impulse Purchases

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The Case for Impulse Purchases

It’s a mild afternoon in Dallas, I throw on my favorite pair of mom jeans (not because they are the most attractive pair I own, but because something about them is cool to me), slide my feet into my most recent acquisition and grab a coat just in case.

Items end up in my closet in one of two ways: impulse purchasing or eventual purchasing (read: constant obsessing before finally giving in). In this case, every item I have on was an impule purchase – i.e., something purchased while on a search for nothing.

The ratio of items in my closet procured in each way is about 70/30, respectively, if for no reason other than it takes longer to purchase items in the latter category than it does the former. That, and I admittedly have no self control.

Take these mules for example. Before the assistant finished telling me they were on double markdown, I was at the checkout counter thinking of all the fun times we were going to have together (the shoes, not the sales assistant). And yet certain pairs of jeans it has taken me over a year of trying them on (at least five times a week), watching friends buy them and then eventually acknowledging that some things were just worth full price, before finally pulling the trigger and wearing them everyday since.

It’s madness and makes little sense, considering the items I usually labor over are clearly wardrobe staples I’d wear constantly.

But the thing about it is, there is no formula for what works best. You would think (and my husband endlessly preaches) that buying items on an impulse would inevitably result in buyers remorse. That there’s no way I would find a staple or my next everyday go-to by blindly shopping without a plan. And yet, these mules, the same ones I have been wearing without a break for the last month since I bought them, beg to differ.

Sometimes my most necessary wardrobe staple is a little like obscenity – you don’t know it until you see it. And if you see it and it’s on sale, even better.

Sure, there’s not a single thing I’ve purchased after months of research that I’ve regretted. But where’s the fun in that?

Shop Picks:

Sure, there’s not a single thing I’ve purchased after months of research that I’ve regretted. But where’s the fun in that?

In the post:

shirt: B Collection by Bobeau  |  denim: vintage Levi’s  |  flats: 3.1 Phillip Lim  |  coat: vintage  |  choker: BaubleBar  |  sunglasses: Cutler & Gross  |  handbag: Louis Vuitton

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